Mud®

"Anyone can generate. Few can direct."

Creative AI Studio Based in Seoul, South Korea

"Anyone can generate. Few can direct."

Creative AI Studio Based in Seoul, South Korea

Most Of It Looks Generated

Your Brand

Deserves Better

The feed is full of it now — fast, cheap, forgettable work that all blurs together.

Anyone can make more of it in seconds.

Your brand deserves the opposite: something people actually stop for.

AI slop is everywhere. Your brand deserves the opposite — films that move at AI speed and still look like they cost a fortune.

Mud is a creative studio led by an art director. A decade in advertising taught us what separates a brand that resonates from one that's forgotten and how to build visuals that carry a story, not just fill a frame.

Mud is a creative studio led by an art director. A decade in advertising taught us what separates a brand that resonates from one that's forgotten and how to build visuals that carry a story, not just fill a frame.

Mud is a creative studio led by an art director. A decade in advertising taught us what separates a brand that resonates from one that's forgotten and how to build visuals that carry a story, not just fill a frame.

Joo
Joo
Joo

Joo

Founder + Art Director

Brands I've Directed

Brands I've Directed

Brands I've Directed

Mercedes Benz

LG Electronics

LG U Plus

Korea Tourism Organization

Upbit

Eider

Mercedes Benz

LG Electronics

LG U Plus

Korea Tourism Organization

Upbit

K2

Audi

Dynafit

Audi

Audi

Audi

Audi

Audi